Imagine putting the power to choose at your customers’ fingertips. They could enter your app to see a menu of your products, listed by category, with a keyword search to instantly find what they’re looking for.



Logins
An app can be over-ambitious and then miss users’ requirements altogether. By starting with an easy and intuitive sign-in process, such as using an existing account to login without need for a password, or an email address with password with format shown (8 digits, sumbol, number etc) as a memory prompt and a view password symbol, login becomes quickly accessible instead of an impenetratable barrier to entry.

Festivals
Imagine all the stalls and artists being instantly searchable, to one page, including venue, date, times and a map to reach them or even sat-nav directions on foot. By entering all data onto a spreadsheet, an app would list headings such as categories, which means all the data for the whole event can be in one small app, which puts information at people’s fingertips, which they can screengrab for quick reference. No tools are needed, but people can “check-in” at an event or stall and see their activities at the end of the festival.

Facts create choice
All we need to choose, make decisions and plan are facts. Who, what, when, where and why provide a complete picture at a glance. This is the scructure for news or a feature story. This information can put everything you want at your fingertips, with a keyword search.

Keyword Search
By providing a simple search function, which brings up word matches from the root database, people can manage the data for their needs. For example, suggestions could appear, which would help first-time visitors to the app. Websites and apps are like visiting a new town for the first time and being able to search for “vintage clothes” or “chemist” and seeing where they are on a map, selecting what they want and getting turn-by-turn, sat nav directions to get there. This would make an unknown pop-folk singer as easy to find at a festival as a headline act and make their audience by genre find them more easily.

UX
At a festival, internet connection becomes thinly spread during the day, which means people might use an app at either end of the day. If it is simply based on a spreadsheet in the cloud, it could also work locally on a user’s desktop by downloading the data to work the app from. A simple, fact-based approach to find “eggs” or “cheese” or a venue “Bread and Roses” or an artist’s name or by genre, would be fair for every type of person at a festival and allow planners, schedulers and the media a useful, navigable tool to write about the event before and afterwards.